Emily Kim, also known for her YouTube persona “Maangchi” (Korean for “hammer”), has now attracted over 1 million subscribers to her cooking channel. Since 2007, Kim has been producing videos that showed how to cook traditional Korean dishes. She has also published her book on how to cook real Korean food. Before her career as a YouTube cooking celebrity, she was a counselor who helped Korean-American families deal with domestic abuse.
[Talks at Google / YouTube] Maangchi: “Maangchi’s Real Korean Cooking” | Talks at Google
- [New York Times] Maangchi: YouTube’s Korean Julia Child: “Although she presents herself as girlish and lighthearted, Ms. Kim is first and foremost a teacher, and a strict one at that. “I have to do everything correctly,” she said. “Otherwise I will hear about it from the Koreans.” Read more
- [New York Daily News] Maangchi’s Panfried Tofu with Spicy Sauce: “It is her sense of humor and traditional experience in Korean cooking that draws viewers to Maangchi’s videos.”People don’t care about the quality of the video,” Maangchi says. “Even with my bad camera, they come to watch because the recipe is good.” Read more
- [Maangchi] Website
Photo credit: Screenshot from [Maangchi / YouTube] Traditional kimchi recipe (Tongbaechu-kimchi)
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